Amber Donovan-Stevens

Content Editor / Top Business Tech

Amber is a Content Editor at Top Business Tech

Posts by adonovan-stevens:

How click fraud has worsened in the wake of Covid-19

Stewart Boutcher, CTO and Data Lead at Beacon, examines how click fraud – which was already a serious threat to companies engaged in digital marketing prior to the pandemic – has worsened considerably in its wake. He seeks to provide a forecast on how the situation is likely to evolve overtime, and advice on what businesses can do to mitigate the risks.

Enhancing marketing in the digital age

Organizations need to have full oversight into the behavior patterns of their target market to make better business decisions ultimately. This can lead to the ethical and responsible use of personal data as well as the ability to deliver great personalization and relevance for consumers. These tactics are essential for business success and will help organizations navigate their marketing tactics in both the long and short term, says Guy Hanson, Vice President, Customer Engagement at Validity.

Crowds deliver diverse data sets to produce effective AI

Deriving the greatest benefits from AI requires businesses to understand and be comfortable with what it can and can’t do, and how it should be leveraged for the best results. In this article, Jonathan Zaleski, Sr. Director of Engineering at Applause and Head of Applause Labs, explores how businesses can overcome any difficulties associated with implementing AI and automated systems, and the importance of successfully training and crowdtesting their AI/ML models to remove any potential harmful bias.

Is open source safe?

Tim Mackey, the principal security strategist at the Synopsys Cybersecurity Research Centre, answers a question troubling many IT specialists: is open source safe?

Why CRM (still) fails

CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates are still too low. For every business achieving phenomenal business transformation, another will have wasted resources and seen zero return. 

As a mature market, there are countless CRM solutions now available, many of which are loaded with fantastic features and functionality. So what makes the difference between CRM failure and CRM success? As John Cheney, CEO of cloud-based CRM vendor Workbooks, explains, it isn’t the technology that delivers success – success can only be achieved if companies set clear business outcomes at the point of purchase.