LVMH and Google Cloud drive AI and Cloud-Based innovation

16th June 2021

LVMH Moët Hennessy Louis Vuitton has entered into a strategic partnership with Google Cloud to develop its cloud-based AI capabilities.

Today, LVMH and Google Cloud announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s luxury brands—to create unique, personalised customer experiences that foster long-term growth. The partnership combines both companies’ creativity, assets, technological capabilities, thirst for innovation and recognised positions in their respective markets.

The collaboration between LVMH and Google Cloud will assist Maisons’ human talent by providing new AI and machine learning (ML) technologies that will improve business operations by enhancing demand forecasting and inventory optimisation. It will also elevate customer experiences through personalisation—while meeting LVMH’s strictest privacy and security requirements.

AI will increasingly touch every part of the value chain at LVMH, from product development to supply chain to the interfaces with employees, partners, and customers. LVMH will leverage Google Cloud’s cutting-edge cloud technology and world-class AI/ML tools to enable the development of new business use cases at scale, addressing the highest standards of Maisons’ customers.

LVMH will also get Google Cloud’s support in enhancing its culture of innovation, including the creation of dedicated, inclusive upskilling and certification programs for Maisons’ teams. In addition, both companies will explore co-innovation opportunities and launch a Data and AI Academy in Paris to accelerate their expertise and innovation in these fields.

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As part of the partnership, LVMH will also use Google Cloud to modernise components of its IT infrastructure, fostering agility, security, cost efficiency and performance at the scale required to support its business ambitions.

“This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area. Combining our best-in-class approaches in our respective industries will take us a step forward in the use of data and AI. For us, privacy, personalisation, and luxury are synonymous, and that will always remain true. The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience,” said Toni Belloni, Group Managing Director, LVMH.

“We are proud to be entering into such an innovative and extensive partnership with LVMH to power its innovation through cloud technology and AI capacities. Together, we can help drive the future of customer experience in the luxury industry,” said Thomas Kurian, CEO, Google Cloud.

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About LVMH

LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de Mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton, Bodega Numanthia, Ao Yun, Château d’Esclans and Château du Galoupet. Its Fashion and Leather Goods division includes Louis Vuitton, Christian Dior Couture, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA, Patou and Fenty. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Fenty Beauty by Rihanna and Maison Francis Kurkdjian. LVMH’s Watches and Jewelry division comprises Bvlgari, Tiffany & Co, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred and Hublot. LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Groupe Les Echos, Cova, Le Jardin d’Acclimatation, Royal Van Lent, Belmond and Cheval Blanc hotels.

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